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The telco strategies that will drive SATCOM forward

Discover how telco strategies can revolutionize SATCOM. Learn about standardized architectures and unified solutions to drive efficiency and innovation.
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alvatross
Published on
July 19, 2024
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Why ignore the proven tactics of thriving industries? If strategies that revolutionized telecommunications work for telco, why wouldn’t they work for SATCOM? The synergy between SATCOM and telco industries makes it logical to employ similar standards and approaches for maximum efficiency.

This article explores the common issues facing the SATCOM industry, the lessons learned from the telco market, and how adopting standardized architectures and unified solutions can drive significant benefits.

Key ideas:

·       The SATCOM market can benefit from telco’s successful strategies and solutions.
·       Standardized architectures improve efficiency, reduce costs, and enhance customer satisfaction in SATCOM.
·       The ODA framework has the potential to drive digital transformation and innovation in SATCOM.

Lessons learned from Telco

Both the SATCOM and telecommunications (telco) industries share several challenges that impact their operational efficiency and market responsiveness.

The good news is that telco industry has already navigated similar obstacles and emerged stronger through digital transformation, offering valuable lessons for the SATCOM industry.

Some issues that may sound familiar are:

Data management and redundancy: Data is often scattered across multiple  systems, leading to redundancy and inconsistencies. This fragmentation hinders effective decision-making and slows down the process of bringing new offerings to market.

Sequential processes and inefficiencies: Companies often face sequential validation processes that delay time-to-market. These linear procedures prevent parallel processing, causing significant bottlenecks in operations and product launches.

Capacity and resource management: Effective capacity management is critical in both industries. The SATCOM industry, much like telco, may struggle with accurately predicting and managing capacity, leading to inefficiencies and increased costs.

One-size-fits-all approach: Both industries are moving towards customer-centric models but face challenges in differentiating and prioritizing customer needs. Treating all customers the same can result in misallocated resources and suboptimal customer experiences. That’s why prioritizing the creation of offers to target customer-specific needs is essential to be competitive in the market.

Order-to activation delays: The lead-to-order process in both industries is often plagued by delays. Complexities in order management, validation, and activation can extend the time it takes to deliver services, frustrating customers and impacting revenue.

Benefits of standardized architectures and unified solutions

The SATCOM industry can learn valuable lessons from the telco market, which has seen significant benefits from embracing digital transformation through standardized architectures and unified solutions, such as:

  1. Centralized data management: Implementing a unified solution to centralize data can drastically reduce redundancy and improve data accuracy. This approach enables SATCOM companies to streamline operations, enhance decision-making, and accelerate time-to-market for new offerings.
  2. Parallel processing capabilities: Adopting modern architectures that support parallel processing can eliminate bottlenecks caused by sequential validations. This shift allows for faster product launches and more agile operations, enabling SATCOM companies to respond quickly to market demands.
  3. Enhanced capacity management: Leveraging advanced analytics and integrated systems for capacity management can improve forecasting accuracy and resource allocation. This results in more efficient operations, reduced costs, and improved service delivery.
  4. Customer-centric strategies: By utilizing unified solutions that provide a holistic view of customer data, SATCOM companies can better understand and prioritize customer needs. This customer-centric approach ensures resources are allocated effectively, enhancing customer satisfaction and loyalty.
  5. Streamlined order-to-activation processes: Standardized architectures enable more efficient order managemen processes, reducing delays in service activation. This improvement not only enhances customer experiences but also drives faster revenue realization.

 

The Role of the ODA Framework

The Open Digital Architecture (ODA) framework is a critical enabler for SATCOM companies seeking to overcome these challenges and capitalize on the benefits of digital transformation. This framework provides a comprehensive set of standards and principles designed to streamline operations, foster innovation, and ensure interoperability across systems.

  1. Scalability and flexibility:

The ODA framework's modular approach allows SATCOM companies to scale their operations efficiently and adapt to changing market conditions. Its flexibility supports the integration of new technologies and services, ensuring that SATCOM providers can keep pace with evolving customer demands.

  1. Interoperability and standardization:

By promoting standardization, the ODA framework facilitates seamless integration across different systems and platforms. This interoperability is essential for SATCOM companies to collaborate with telco providers and leverage existing infrastructure, accelerating the deployment of new services.

  1. Accelerated innovation:

The ODA framework fosters an environment of innovation by providing clear guidelines and best practices. SATCOM companies can quickly develop and launch new products and services, reducing time-to-market and enhancing competitive advantage.

  1. Proven success:

The success of the Catalyst "SATCOM + 5G Anywhere" project, which won the "Innovation and Futuristic" and "Tech for Good" TM Forum awards in 2024, underscores the vital importance of integrating SATCOM with current solutions. This recognition highlights the necessity for the SATCOM market to move at the speed the market demands and adopt frameworks like the ODA to remain relevant and competitive.

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In short

The SATCOM industry stands to gain immensely from adopting standardized architectures and unified solutions, as demonstrated by the telco market's success.

By embracing digital transformation and leveraging frameworks such as the TM Forum's ODA, SATCOM companies can streamline operations, reduce costs, and enhance customer satisfaction. The time to act is now, as the industry must evolve to meet the demands of a rapidly changing technological landscape to gain a competitive advantage.

By taking proactive steps towards digital transformation, the SATCOM industry can unlock new levels of efficiency, agility, and customer-centricity, ensuring sustained growth and success in the years to come.

So, why overlook the strategies that have revolutionized telecommunications when they can equally transform SATCOM?

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